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Step 4: Sampling

In an ideal world, we could interview all clients. However, this takes too long and is too expensive, so instead normally we …

Sub-groups

The standard client survey gives you data about the client population. Within your client population are various sub-groups. For example, there are …

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Principles of sampling

We have pre-prepared a sample design for you and created an Excel tool that will help you determine the sample size you …

sampling3

Precision in sampling

If you interviewed every single client – the whole client population – your dataset would be completely precise. If you calculated the …